“If you have a body, you’re an athlete”.
That’s Nike’s vision.

Our vision for Nike Women was Nike+ Training Club -
helping athletes everywhere reach their fitness goals with the
world’s biggest, most connected fitness community.

N+TC was originally conceived as an app to give
everyone with a smartphone free access to over
100 professional-level, full-body workouts.

With over 15 million downloads globally,
the name grew in meaning and significance, becoming
the new brand for the Nike Women category online,
in-store and inspiring live classes and events the world over.

For the first big evolution of the app, we introduced a refreshed,
more intuitive app interface and N+TC Programs.
With that, we could deliver a more holistic,
tailored and goal-driven experience to athletes
wherever they are in the world.