“If you have a body, you’re an athlete”. That’s Nike’s vision.
Our vision for Nike Women was Nike+ Training Club - helping athletes everywhere reach their fitness goals with the world’s biggest, most connected fitness community.
N+TC was originally conceived as an app to give everyone with a smartphone free access to over 100 professional-level, full-body workouts.
With over 15 million downloads globally, the name grew in meaning and significance, becoming the new brand for the Nike Women category online, in-store and inspiring live classes and events the world over.
For the first big evolution of the app, we introduced a refreshed, more intuitive app interface and N+TC Programs.
With that, we could deliver a more holistic, tailored and goal-driven experience to athletes wherever they are in the world.
Concept / Creative Direction / Design
Guy Bingley - Creative Director Tony Cianci - Art Director Joze Paz - Art Director Sean Hobman - Designer