Guardian Labs set up a series of conversations to showcase the passion and brilliance of SEAT’s top thinkers. For episode one, Head of Innovation Christoph Wäller met with extreme skydiver Felix Baumgartner.

The conversations were arranged to have a chapter structure around key themes but encourage the speakers to discuss, debate and digress. We joined the Stinkdigital team to create a mobile experience fit for this purpose.

A single line traces the vocal flow of each speaker. The listener can stick with the main narrative audio or tap to open out supporting media and deeper digressions on key topics as they spring up.    

We worked with Guardian Labs to develop a visual language inspired by Barcelona’s art scene and the Avinguda Diagonal, underpinned with more technical elements that nodded to German engineering.

Fluid drawings appear as each speaker feels their way around different subjects, shaping out recollections and drawing the listener further in. 






Creative Direction
Art Direction & Design


Agency - Stinkdigital
Creative Direction - Guy Bingley